Gruber Antrieb - a new name as a clear commitment to the new vivax brand and in response to the positive development of the company.
It was a logical step to change the company's name as Reinhold Gruber, who originally lent his name to Gruber Antrieb GmbH, has not been actively involved in the company for many years. Also, as the brand name vivax assist for the bike tube motor has met with a very positive response on the market.
As of now Gruber Antrieb GmbH & Co KG will operate under the name vivax drive GmbH & Co KG.
"In taking this step to change the company's name we are doing justice to the development of the bike tube motor to date and are making a clear commitment to the vivax brand. In addition we are focusing intensively on driving research and development of the motor gear unit forward. In the future vivax drive will also serve as the umbrella brand for additional business segments," commented Mag. Monika Schweitzer, CEO of vivax drive GmbH & Co. KG.
The vivax assist brand will in future be marketed with more focus on the two-in-one principle (one bike – two functions - sports bike and ultra-light E-bike). This will also help retailers in their argumentation when differentiating between conventional E-bikes and Pedelecs.